Original artical posted on Digital Signage Today Many restaurants have put those old cardboard boards in the trash and traded them in for digital menu boards. Giants ranging from Subway to McDonald's have completed national roll outs of digital menu boards. It's obvious that menu boards are more popular than they used to be, but have we reached the tipping point of mass deployment? What challenges remain? And how do restaurants make them a success?
Where are we now?
Original Article Posted on Digital Signage Today Successful restaurants recognize that the path to their customers' stomachs begins in their minds. They need to grab a customer's attention and craft a memorable experience in order to trigger repeat visits. Digital signage is one way to accomplish that, said Grant Gustke, regional vice president of The Howard Company. He believes digital signage can help with:
Focusing on high-margin items.
Greater menu e