

We Have Arrived!...at the Houston Museum of Natural Science
It is with greatest pride and pleasure that we've welcomed the incredible Houston Museum of Natural Science to the HD2 family! Over the last year, HMNS has invested significantly in upgrading technology. New projectors in the beautiful Burke Baker Planetarium, and new upgrades to the Weiss Energy Hall (opening Fall 2017) have introduced the beginning of an exciting technological renaissance, if you will. HD2 has recently contributed to these awesome enhancements by providing


Why You Should Be 'Techorating' with Digital Signage
Techorating is nothing new. People have been using attractive television displays, music players and entire entertainment centers as a way to not only entertain and delight but also decorate homes. What is new is the fact that a) 'techorating' has become a legitimate term used to describe the fusion of technology and decorating, and b) it is a decorating practice no longer restricted to home use, but rather used as an ornamental marketing and advertising tool that is delibera


Artificial Intelligence and Digital Signage Come Together
There was an interesting article in theguardian about the world's first artificially intelligent advertisement poster. Apparently, it uses a "Darwinian algorythm" to identify viewers' reactions and either discard or promote each ad according to facial feedback. PRETTY COOL. (Image credit goes to http://www.theguardian.com/media-network/2015/jul/27/artificial-intelligence-future-advertising-saatchi-clearchannel) And our favorite part about it? The fact that it would not even e