Techorating is nothing new. People have been using attractive television displays, music players and entire entertainment centers as a way to not only entertain and delight but also decorate homes. What is new is the fact that a) 'techorating' has become a legitimate term used to describe the fusion of technology and decorating, and b) it is a decorating practice no longer restricted to home use, but rather used as an ornamental marketing and advertising tool that is delibera

There was an interesting article in theguardian about the world's first artificially intelligent advertisement poster. Apparently, it uses a "Darwinian algorythm" to identify viewers' reactions and either discard or promote each ad according to facial feedback. PRETTY COOL. (Image credit goes to http://www.theguardian.com/media-network/2015/jul/27/artificial-intelligence-future-advertising-saatchi-clearchannel) And our favorite part about it? The fact that it would not even e

Welcome to Part 2 of our blog series designed to help you make all the right choices when it comes to your digital signage! Now that you're ready to show off the display of your dreams, you're probably anxious to get some messages up and running. Don’t rush yourself into bad content selection, though. Many people remain under the misconception that the displays themselves are what sells, but this isn't the case. Yes, the displays draw attention – much more attention than trad

When news of the 2015 HCC Newspring Business Plan Competition hit our ears we, of course, jumped at the opportunity to enter. With a new reason to revamp our business plan, we readied our typing fingers and geared up for this exciting competition. While we were working diligently in Houston, the middle school students participating in Wide Angle Youth Media's Baltimore Speaks Out! program were working hard on their own project, unaware of the effect they would have on the HD2